writing “WOW” emails

Emails have become the official means of recorded conversations in corporations. Typically for an entrepreneur, a carefully crafted email to a business prospect or a partner can add significantly to the credibility of his/her venture. Conversely, a poorly crafted email can prove that the entrepreneur is pathologically clueless. Guy Kawasaki has done a great job in delineating the craft of email writing in a recent post.

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