Guerilla marketing

On the last day of the Giving Campaign at Microsoft, we deployed several guerilla marketing tactics. One o them was the "giant bedsheet" project, where we took king sized bedsheet and spray painted Unitus on them. We later hung them over key locations (strategic entry points) in the Microsoft campus, so as a lot of people would notice it.

The main intent for this entry is audio-blogging. Check out the voicethread below and let me know what you think of the format.


Technorati tags: Unitus , voicethread , guerilla marketing