Joy, action and imagination are my biggest motivators and we work very
hard to ensure that everyone I work with also experience them through
their work. I’ve been taking a lot of interviews lately to hire for our
growing team. One of the most common questions, I’m asked by candidates
is “What makes you coming back to work day after day at IMDb?” I love
this question, because it provides me a direct segue to “sell” the
culture. I’m writing this post to not sell the culture, but to
highlight the key factors of a high-performing team.
I didn’t start out on day one with an intention of looking for joy, action and imagination in everything I did. In fact one of my biggest motivators has always been “the impact made by the product”. After my team shipped the beautiful IMDb app for iPad in April under extremely tight constraints, I asked myself –
“What kept/keeps us going as individuals and as a team?”
“What made a team member create a custom video player from scratch on the day of launch, when we discovered a bug in the default video player provided by the iPad SDK? All other apps launched with that bug, except ours. What led us push the envelope?”
“What kept a new dad of a one month infant code furiously (of course by choice)?”
Joy, action and imagination surfaced as obvious themes. We realized that we truly enjoyed working on the products which we were working on. I enjoyed some of it so much that I would even pay someone to let me work on it. When “What’s in it for me?” is measured in terms of joy, the equation becomes more so interesting.
Action is an overloaded term. In a product manager’s language, action = shipping. There is something innately magical about shipping products. Projects with in-built inertia in the form of unrealistically long product cycles and fluid ship dates tend to suck the magic out of shipping. Our approach of being shipping-oriented (action-oriented) assures us that we’ll continue to experience the sheer joy of shipping on an ongoing basis.
Nobody likes to work on unimaginative and bland products. In an ideal world, all unimaginative tasks could be automated and delegated to machines. We ensure that we stretch our imagination and be creative in our approaches as well as products. Imagination is often considered our biggest asset as humans. We make sure that we ruthlessly leverage this asset. Whether it is designing the user interface for an iPad app (which could be visibly imaginative) or it is optimizing the backend caching so that the app is shockingly responsive, we ensure that imagination is the highest order bit in our approach.
Joy, action and imagination continue to motivate me and my team members. Your motivators could be completely different. The highest order bit is to identify your motivators, communicate them to your team members and leverage them to continue to do great things.
What motivates you?
ps 1: On a related note, the 37Signals guys have listed passion, pride and craftsmanship as key tools to optimize a person’s happiness and thus productivity in their latest book – Getting Real. http://gettingreal.37signals.com/ch10_Optimize_for_Happiness.php
ps 2: I realized that I had first heard about joy, action and imagination from Subroto Bagchi in his book – High Performance Entrepreneur.
ps 3: The beautiful photo used in this post is from flickr.com and is used under Creative Commons