How many magazines do you subscribe to?
Most interesting people I know subscribe to at least five to ten magazines (often in areas outside their primary occupation.) Most magazines have beautifully designed websites (often available for free), but I prefer to subscribe to the paper copies of at least a few interesting magazines. I’ve been subscribing to magazines for over a decade and I’ve learned immensely through them.
Blogs and magazines serve different purposes and are not mutually exclusive. I read magazines for three main reasons:
1. Keep up with the trends:
I often find myself reading three-four back issues of magazines at a time. For instance, it is not uncommon to sit on a Sunday morning and read last three issues of Fortune and the last two issues of GQ and compare the trends in content, editorial tone, advertisements, magazine cover designs, fonts, photos and color palettes used in various articles and many more attributes. Magazines couldn’t be seen as distribution channels for news. Blogs, tweets and news websites are much more efficient at that. However magazines often reflect the zeitgeist in a particular industry. In fact certain magazines serve as tastemakers for some industries (especially in fashion).
One of the key traits of entrepreneurs is “vision” – ability to visualize how their product/service will solve a problem in a durable, visible and obvious way over years. Vision can be curated through observing and anticipating trends across various industries and geographies. Magazines facilitate just that.
2. Keep up with the ads:
Some print ads are just beautiful. More importantly they indicate what the big brands are focusing on currently. For instance, while reading the issues of Fortune and Forbes from September 2009 to February 2010, the ads indicated a trend that Android was picking up at a much faster rate. More and more ads for the Motorola Droid started to show up in November and December. That’s an obvious trend, which I would have known even without looking at those ads, but you get the point.
3. Experience the “magazine”:
Reading my favorite magazine – Wallpaper – just on its website and not on the printed version would be unfair for the reader. Some of these magazines are carefully crafted to provide the readers with an authentic experience of the content. The layout on the page, typography, quality of the paper, etc. convey a deeper story, which must not be missed for some magazines.
Which magazines to subscribe to?
In addition to subscribing to the usual suspects – magazines related to technology, design and entrepreneurship, I force myself to subscribe to a new magazine (which I normally wouldn’t subscribe to), just to get an introduction to a new industry.
Here’s the list of magazines that I’ve enjoyed reading:
- MIT Technology Review
- Popular Science
- Harvard Business Review
- Fast Company
- Strategy+Business by Booz Allen Hamilton
- Architectural Digest
- Entertainment Weekly
- New Yorker
- The Economist
Experiments to learn about trends in new territories/industries (at least for me):
- Make – hobbyists
- Real Simple – house wives
- Digital Photography
- Boating Magazine
- Golf Magazine
Magazine subscriptions don’t cost too much. One year subscription to FastCompany costs less than $10!
Start reading a magazine today.
ps: Photo is used from flickr.com under Creative Commons