Reimagine the obvious

I admire Gauri Nanda from Nanda Home for reimagining the obvious – a mundane alarm clock. Snooze buttons in an alarm clock defeat the purpose of an alarm clock, especially for the occasional over-sleepers like me. Gauri redesigned the alarm clock and called it Clocky. By outfitting wheels to it and enabling the clock to jump off the bedside table and hide in the morning, Gauri forces the user to wake up to find the ringing clock. Alarm clocks were designed ages ago and wheels were designed even before. It takes an unencumbered perspective to re-imagine existing designs and exponentially enhance the user experience.

© 2010 nanda home inc. | clocky ®

Many objects and systems around us suck. Let’s attempt to reimagine them. Why can’t we bid on flight tickets? Priceline attempts to handwave at the problem by simulating a close-door bidding, but fails gloriously at it. Why can’t the microwave oven know how long to run for, based on what’s kept on the heating tray inside? Can’t my pack of pop-tarts come with a QR code/RFID that can be read by  standard microwave ovens such that the oven knows to run for 30 seconds as soon as I put a pop-tart in the oven? Can’t my jeans beep, if I forget my wallet? If I put eggs and milk at the same place in the fridge, can’t the fridge order them automatically from Amazon Fresh, as soon as they’re about to deplete?

I’m attempting to reimagine the way in which movie showtimes are displayed on mobile devices. All major apps IMDb, Fandango, Flixster, Moviefone, etc. display them in the same old vertical grid. That sucks and can be remaimagined.

What are you attempting to reimagine?

-Kintan

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